Immersive
Trailer
Awards
INVASION! is the story of menacing aliens who come to take over Earth and destroy anyone that tries to stop them. It is up to two adorable little white bunnies (and you are one of them) to stop their plans before it is too late. WHO AM I? We dared to be the first widely distributed VR narrative to put the audience in the body of a character. When you look down, like our protagonist, Chloe, you, too, are an innocent white rabbit on a frozen lake who will experience the most unexpected close encounter of the third kind, with winks to H.G. Wells along the way. The execution was so real the NY Times said “the sense that you have fur lingers”—even after the experience. Inspired by science, we designed Chloe to be visually appealing with an engaging personality, allowing audiences not just to understand her actions, but connect to her feelings. Audiences have tried to coo at Chloe—to pet, play with, mimic and mirror her. Movies occasionally break the “fourth wall” as in Birdman, but has the wall ever been broken behind you, as it does when viewers invariably turn around to protect Chloe?
Eric Darnell, Chief Creative Officer, first had the idea for the bunnies facing off against the aliens after watching the 1953 film, War of the Worlds. In the film, despite all their incredible weaponry and technology, the invading aliens are ultimately defeated by the Earths microbes. It struck Eric that some of the most unassuming organisms on the planet were the downfall of such "advanced" aliens. In INVASION! Eric took that concept to the humorous extreme by pitting the aliens against two of Earth's meekest creatures -- fluffy little bunnies. Combining the concept of these heroic bunnies with the slapstick Laurel and Hardy antics of the two aliens, INVASION! highlights the bumbling nature of invaders who fail to account for the least among us when drawing up their attack plans.
