John Legend and Baobab Studios Announce Partnership for Virtual Reality Series, Rainbow Crow

Legend To Executive Produce, Play Lead Character in Legendary Native American-Based Tale

Rainbow Crow Prologue to Premiere at 2017 Tribeca Film Festival

REDWOOD CITY – APRIL 11, 2017 – Leading virtual reality company Baobab Studios announced today they have partnered with musician, producer and activist John Legend to bring his deeply stirring storytelling sensibility to virtual reality, as executive producer, and the title character in Baobab Studios’ highly anticipated animated VR series, Rainbow Crow. 10-time Grammy award winner Legend is one of the most notable stars to enter the leading-edge virtual reality space, fully embracing it as an incredible and innovative medium for artistic expression.

Legend, together with longtime partner and collaborator, Ty Stiklorius, joins the Baobab Studios’ creative team to pioneer the brilliantly colored VR animated story of diversity, self-acceptance and sacrifice inspired by Native American folklore. A preview of Rainbow Crow will premiere this month at New York City’s Tribeca Film Festival, April 19-29.

Rainbow Crow brings storytelling and music together in a way no one else has yet in virtual reality. It’s an incredible medium for inspiring a journey of self-discovery and finding your way in times to darkness,” explains John Legend. “In light of what’s going on in today’s world, it’s a message of deep meaning that people from all walks of life can embrace.”

"We are excited to see John Legend diving into the VR space along with Ty, and Baobab Studios to debut this important project at Tribeca Film Festival,” says Jane Rosenthal, Co-Founder, Tribeca Film Festival. “What better talents and story to highlight the festival's theme this year of blurred screens."

Rainbow Crow is a rich story originating from the Lenape Tribe about a bird with the most dazzling plumage and mellifluous voice, who, after the planet turns dark and cold, must journey far from home to bring light back to the world. The Rainbow Crow series will be narrated by Kiowa-Caddo tribal elder, Randy Edmonds, an 82-year- old lifelong crusader for Native American rights and founder of the National Urban Indian Council.

“All Native American tales have a tradition of deep meaning and that’s why we tell the stories, sharing down the generations,” explains Tribal Elder, Randy Edmonds, who left Oklahoma in 1954 for Southern California as part of the Indian Relocation Act. “When I look at the impact these legends have, the insights they represent, taking that storytelling to a modern medium is extremely exciting. The beautiful VR work being created -inspired by our folklore- is like nothing I’ve ever experienced in my many years.”

“We all have experienced the emotions that John’s music solicits,” says Maureen Fan, CEO and co-founder, Baobab Studios. “He is an incredible innovator across all mediums, from song to film, and now to VR — both in front of and behind the camera. Rainbow Crow is a profound storytelling about perseverance, diversity and acceptance. Not only are the characters diverse, but so is our joint production team. Our shared values and ethos is another reason we’re so excited to work with John and Ty.”

Baobab Studios, a leader in the VR industry, is known for its trademark animation style of creating tightly woven narratives, adored characters and carefully designed virtual worlds, all bringing the viewer to greater empathy.  The studio has won awards from Cannes to Tribeca and more, for both Invasion! and Asteroids!, the studio’s first two VR experiences crafted by a team with deep roots in tech, art and storytelling.  Invasion! was nominated for an Emmy, and the characters in Invasion! will expand to the big screen as a feature film in collaboration with Roth Kirschenbaum Films.  Actors Ethan Hawke and Elizabeth Banks also have voiced roles in Baobab Studio’s animations.  

Directed by Baobab’s Co-Founder and Chief Creative Officer Eric Darnell, Rainbow Crow will have a distinct storybook look and feel yet build upon Darnell is best known for his director and screenwriter talents on all four films in the DreamWorks Animation’s Madagascar franchise, netting over $2.5B in the box office, and Antz.

The launch date for Rainbow Crow’s first full episode has not yet been announced. For updates, follow Baobab’s Rainbow Crow on Facebook, Twitter and Instagram.

More information:
 http://www.johnlegend.com

For Press Materials click here

For more on Tribeca’s Virtual Arcade: read here

About Baobab Studios
Baobab Studios inspires you to dream by through immersive VR storytelling experiences that bring out your sense of wonder. Started in 2015 by industry leaders Maureen Fan, Eric Darnell, and Larry Cutler, Baobab’s first project is the award-winning “INVASION!,” a top performing VR animation available on multiple VR platforms. “ASTEROIDS!” is the studio’s follow-up VR animation, with the full episode schedule for release in 2017. Baobab just completed Series B funding of $25M, bringing their total raised to $31M, making them one of the largest in independent VR studios today. Funding comes from: Comcast Ventures, HTC, Samsung, Shari Redstone’s Advancit Capital, The Chernin Group, Horizons Ventures, Twentieth Century Fox, Evolution Media Partners (backed by TPG Growth and CAA), China’s Shanghai Media Group, Youku Global Media Fund and LDV Partners, Zynga co-founder Mark Pincus, PayPal co-founder Peter Thiel.

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